Professionals who work in advertising and marketing are responsible for creating communications that persuade people to buy a product or service. While there are many different professionals involved in the process, from market research to project management to creative, they’re all working toward that same goal.
The Psychology of Advertising and Marketing
Marketing professionals need to understand consumer wants and needs. Why would someone buy their product? What are they hoping to gain? What other products are they considering? A degree in psychology gives marketing and advertising professionals the knowledge they need to answer these questions and help businesses thrive.